How does a sponsor recap help us win new business?

Bring relevant campaign results into the pitch. Show how your inventory has performed and why it fits the next sponsor’s objectives.

How do we make a stronger case for renewal?

Show what the partnership delivered against the sponsor’s goals. Give your contact a clear story they can take to the people approving the next budget.

Can we use recaps to expand an existing deal?

Use performance to support the case for additional inventory, larger activations, and new opportunities within the partnership.

What is a sponsor recap?

A live sponsorship report that brings campaign results, standout moments, and commercial context into one recap. It is the ROI report and proof of performance each sponsor can explore, so they see what their investment delivered and what comes next.

Can sponsors explore the detail themselves?

Yes. Sponsors can explore results and ask questions directly in the recap, so follow-up doesn’t wait on another slide deck.

How current is the data in a recap?

Performance updates as the campaign develops, so you can bring fresh evidence into partner conversations while there is still time to act.

Grow your partnership revenue

Give your team the evidence and story to win new sponsors, renew partners, and sell more inventory.

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Campaign ROI

$1.5M

estimated media value delivered

Deal value

invested$500K

Media value

3× return on spend$1.5M

Net return

surplus value$1.0M

Ask a question

Used by sports and entertainment teams to report to sponsors

Why Breadcrumb

Give sales a stronger case for the next investment Your team needs to show why a sponsor should renew, spend more, or buy something new.

Win, renew, and expand with one sponsor experience

The evidence is spread across campaign results, activation moments, vendor reports, and account knowledge. Breadcrumb brings that work into one recap your team can use throughout the partnership.

See a sponsor recap

Book a demo

See performance as the campaign develops

Live

Nissan recap

Week 6 of 8 · Updated 2 hours ago

Sponsor content

+27.6%

Impressions

8,809,336

66% share of voice

Posts

665

Eng.

119,417

Eng rate

1.36%

Product feature

+39.2%

Impressions

2,411,368

18% share of voice

Posts

1672

Eng.

81,998

Eng rate

3.40%

Full match

−37.8%

Impressions

1,043,696

8% share of voice

Posts

Eng.

20,290

Eng rate

1.94%

Highlight clip

−29.3%

Impressions

508,824

4% share of voice

Posts

Eng.

4,424

Eng rate

0.87%

Behind the scenes

+37.2%

Impressions

269,140

2% share of voice

Posts

119

Eng.

3,930

Eng rate

1.46%

Athlete content

−45.1%

Impressions

254,854

2% share of voice

Posts

122

Eng.

16,504

Eng rate

6.48%

Live campaign results

See how owned channels are performing down to each post, format, and platform as the recap updates.

Sponsor placement tracking

Track how sponsor mentions and placements perform across your content in real time.

Act while it still matters

Bring fresh evidence into partner conversations before the campaign window closes.

Customer Stories

See what this looks like for CarJitsu and Nissan

Pro League Network brought CarJitsu’s campaign performance together in a live, shareable recap for Nissan.

The experience combined platform results, standout content, and interactive questions, giving the sponsor a clear way to explore what the campaign delivered.

CarJitsu x Nissan Magnite Showdown — Sponsor Wrapped by Breadcrumb

CarJitsu × Nissan

How CarJitsu turned a Nissan sponsorship into an award-winning proof of impact

When Nissan asked “what did we actually get?”, PLN had the answer in a live, shareable recap. Sponsors could interrogate the campaign in plain English. The partnership won Most Creative Partnership at Hashtag Sports for the second year running.

$859K

Estimated earned media value

135%

Of impression goal delivered

Of posts drove 30% of impressions

Read the full case study

Pro League Network

How PLN replaced a data function it never had to build

PLN runs 18+ creator-led sports properties without a data team by design. Breadcrumb became their commercial decision layer: weekly social reporting, AI-generated insights, and predictive content planning, all in under 30 minutes a week.

<30m

Weekly prep time (was 4–6 hrs)

100%

Platform coverage via direct API

18+

Properties tracked in real time

Read the full case study

“They tracked all 155 posts, visualized performance platform by platform, and built a live report where Nissan can ask the data a question and get an answer back.”

Bill Yucatonis, CEO

Pro League Network

Every property type where partnership revenue lives

Fans cheering at a packed baseball stadium

Sports Teams & Leagues

Prove sponsor ROI with live audience data, benchmark deal values against comparable properties, and walk into every renewal with the numbers.

Phones displaying sports broadcasting and streaming content

Media Networks

Show advertisers and brand partners what their spend actually reached, what activated, and what came back as attributable revenue.

Performer silhouette on stage at sunset concert

Music Labels

Quantify the value of artist audiences for brand deals, touring sponsorships, and label partnerships — then price accordingly.

Luxury hospitality lounge with ocean view

Travel & Hospitality

Turn guest data and partner activations into a dollar story that wins hospitality sponsorships and proves partner ROI.

How it works

A sponsor recap built
for the next conversation

Breadcrumb turns campaign data into live sponsor recaps and ROI reports. Each sponsorship report is proof of performance the partner can explore, so your team can win, renew, and expand the next deal.

Bring campaign results, standout moments, and commercial context together in a live experience personalized to each sponsor.

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Make the value personal

Connect performance to the sponsor’s objectives. Combine results with the content, events, and activations that made the partnership distinctive.

Keep the conversation current

See performance as the campaign develops. Bring fresh evidence into partner conversations while there is still time to act.

Answer the follow-up

Explore results and ask questions directly in the recap. Give sponsors a way to understand the detail behind the story.

Repeat across partners

Reuse the reporting foundation across campaigns while tailoring the experience to each sponsor. Reduce the work of building every recap from scratch.