What is this sponsorship actually worth in dollars?

Get past reach stats. See attributed revenue, audience value, and comparable deal benchmarks in one report.

Which assets are driving measurable ROI — and which aren't?

Find the activations that moved the needle and cut the ones that didn't before the renewal conversation.

How does this deal compare to what the market is paying?

Know if you're overpriced, undervalued, or right on target before you walk into a negotiation.

What proof do I have when the sponsor asks for results?

Send a report that shows engagement, conversion, and business impact — not a slide deck of impressions.

Which sponsors are most likely to renew — and which are at risk?

Act before the renewal window closes, not after the silence starts.

Which untapped inventory categories have the most upside?

Identify the audiences, placements, and activation types that sponsors are willing to pay more for.

How do I make a case for a higher deal value at renewal?

Build the business case with data your sponsor can take to their own leadership.

Turn campaign data into evidence that closes deals

Find out what your brand or campaign is worth:

Campaign ROI

$1.5M

estimated media value delivered

Deal value

invested$500K

Media value

3× return on spend$1.5M

Net return

surplus value$1.0M

Ask a question

Trusted by sponsorship teams at organizations in these leagues

Customer Stories

What the number looks like when it's actually in front of you

CarJitsu x Nissan Magnite Showdown — Sponsor Wrapped by Breadcrumb

CarJitsu × Nissan

How CarJitsu turned a Nissan sponsorship into an award-winning proof of impact

When Nissan asked “what did we actually get?”, PLN had the answer in a live, shareable report. Sponsors could interrogate the campaign in plain English. The partnership won Most Creative Partnership at Hashtag Sports for the second year running.

$859K

Estimated earned media value

135%

Of impression goal delivered

Of posts drove 30% of impressions

Read the full case study

Pro League Network

How PLN replaced a data function it never had to build

PLN runs 18+ creator-led sports properties without a data team by design. Breadcrumb became their commercial decision layer: weekly social reporting, AI-generated insights, and predictive content planning, all in under 30 minutes a week.

<30m

Weekly prep time (was 4–6 hrs)

100%

Platform coverage via direct API

18+

Properties tracked in real time

Read the full case study

“They tracked all 155 posts, visualized performance platform by platform, and built a live report where Nissan can ask the data a question and get an answer back.”

Bill Yucatonis, CEO

Pro League Network

See how your brand's own channels are performing, down to each post, format, platform, and more

Sponsor content

+27.6%

Impressions

8,809,336

66% share of voice

Posts

665

Eng.

119,417

Eng rate

1.36%

Product feature

+39.2%

Impressions

2,411,368

18% share of voice

Posts

1672

Eng.

81,998

Eng rate

3.40%

Full match

−37.8%

Impressions

1,043,696

8% share of voice

Posts

Eng.

20,290

Eng rate

1.94%

Highlight clip

−29.3%

Impressions

508,824

4% share of voice

Posts

Eng.

4,424

Eng rate

0.87%

Behind the scenes

+37.2%

Impressions

269,140

2% share of voice

Posts

119

Eng.

3,930

Eng rate

1.46%

Athlete content

−45.1%

Impressions

254,854

2% share of voice

Posts

122

Eng.

16,504

Eng rate

6.48%

Content tag performance

Break down impressions, engagement, and share of voice by content type to see exactly which formats drive sponsor value.

Sponsor mention attribution

Track how sponsor placements perform across your own content in real time..

Audience growth signals

Understand which channels are building the audience that sponsors are actually paying for.

Why Breadcrumb

Sponsorships are bought and sold on incomplete information. Properties leave money on the table. Buyers overpay for the wrong assets. Both sides are guessing.

The agentic ROI engine for brand partnerships.

Breadcrumb connects audience, activation, and revenue data to show your partners exactly what a deal is worth. Before the conversation starts and after it closes.

See the number for yourself.

Every property type where sponsorship value lives

Fans cheering at a packed baseball stadium

Sports Teams & Leagues

Prove sponsor ROI with live audience data, benchmark deal values against comparable properties, and walk into every renewal with the numbers.

Phones displaying sports broadcasting and streaming content

Media Networks

Show advertisers and brand partners what their spend actually reached, what activated, and what came back as attributable revenue.

Performer silhouette on stage at sunset concert

Music Labels

Quantify the value of artist audiences for brand deals, touring sponsorships, and label partnerships — then price accordingly.

Luxury hospitality lounge with ocean view

Travel & Hospitality

Turn guest data and partner activations into a dollar story that wins hospitality sponsorships and proves partner ROI.

How we work

The data partner
you always needed.

Most analytics vendors hand a sponsorship team a login and expect them to figure it out. Breadcrumb operates closer to a forward-deployed data team than a typical SaaS tool.

We start with the outcome you need and work backwards from there. Everything we surface is in service of that goal.

Talk to us

You need to know what will land before the campaign goes live

We surface which formats, topics, and timing windows are most likely to perform for your audience so you're not guessing when it matters.

You're mid-campaign and need to know what to adjust

We read the early signals and tell you what's gaining traction and what isn't while there's still time to shift.

You need to show a sponsor their audience overlap

We identify the high-affinity segments that matter to your partner and build the case around the fans they actually want to reach.

You're walking into a renewal and need a number

We connect audience growth, content performance, and activation data into a dollar figure your sponsor can take back to their CFO.

The number is already in your data. Let's find it.

Breadcrumb turns your sponsorship data into a dollar figure you can defend in the renewal room, on a pitch deck, and in front of your own leadership.

Schedule a personalized demo

Turn campaign data into evidence that closes deals

What the number looks like when it's actually in front of you

How CarJitsu turned a Nissan sponsorship into an award-winning proof of impact

How PLN replaced a data function it never had to build

See how your brand's own channels are performing, down to each post, format, platform, and more

See what your campaign actually earned — coverage, mentions, and media value across every platform.

See how sponsorship activation connects to real revenue — tickets, merch, and conversion data.

See which creators, athletes, and affiliate relationships are actually driving value for the deal.

Content tag performance

Sponsor mention attribution

Audience growth signals

Sponsorships are bought and sold on incomplete information. Properties leave money on the table. Buyers overpay for the wrong assets. Both sides are guessing.

The agentic ROI engine for brand partnerships.

Every property type where sponsorship value lives

The data partneryou always needed.

You need to know what will land before the campaign goes live

You're mid-campaign and need to know what to adjust

You need to show a sponsor their audience overlap

You're walking into a renewal and need a number

The number is already in your data. Let's find it.

The data partner
you always needed.