Turn campaign data into evidence that closes deals

Find out what your brand or campaign is worth:

Campaign ROI

$1.5M

estimated media value delivered

Deal value

invested$500K

Media value

3× return on spend$1.5M

Net return

surplus value$1.0M

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Trusted by sponsorship teams at organizations in these leagues

Customer Stories

What the number looks like when it's actually in front of you

CarJitsu x Nissan Magnite Showdown — Sponsor Wrapped by Breadcrumb

CarJitsu × Nissan

How CarJitsu turned a Nissan sponsorship into an award-winning proof of impact

When Nissan asked “what did we actually get?”, PLN had the answer in a live, shareable report. Sponsors could interrogate the campaign in plain English. The partnership won Most Creative Partnership at Hashtag Sports for the second year running.

$859K

Estimated earned media value

135%

Of impression goal delivered

Of posts drove 30% of impressions

Read the full case study

Pro League Network

How PLN replaced a data function it never had to build

PLN runs 18+ creator-led sports properties without a data team by design. Breadcrumb became their commercial decision layer: weekly social reporting, AI-generated insights, and predictive content planning, all in under 30 minutes a week.

<30m

Weekly prep time (was 4–6 hrs)

100%

Platform coverage via direct API

18+

Properties tracked in real time

Read the full case study

“They tracked all 155 posts, visualized performance platform by platform, and built a live report where Nissan can ask the data a question and get an answer back.”

Bill Yucatonis, CEO

Pro League Network

See how your brand's own channels are performing, down to each post, format, platform, and more

Sponsor content

+27.6%

Impressions

8,809,336

66% share of voice

Posts

665

Eng.

119,417

Eng rate

1.36%

Product feature

+39.2%

Impressions

2,411,368

18% share of voice

Posts

1672

Eng.

81,998

Eng rate

3.40%

Full match

−37.8%

Impressions

1,043,696

8% share of voice

Posts

Eng.

20,290

Eng rate

1.94%

Highlight clip

−29.3%

Impressions

508,824

4% share of voice

Posts

Eng.

4,424

Eng rate

0.87%

Behind the scenes

+37.2%

Impressions

269,140

2% share of voice

Posts

119

Eng.

3,930

Eng rate

1.46%

Athlete content

−45.1%

Impressions

254,854

2% share of voice

Posts

122

Eng.

16,504

Eng rate

6.48%

Content tag performance

Break down impressions, engagement, and share of voice by content type — see exactly which formats drive sponsor value.

Sponsor mention attribution

Track how sponsor placements perform across your own content — before you hand over the recap.

Audience growth signals

Understand which channels are building the audience that sponsors are actually paying for.

Why Breadcrumb

Sponsorships are bought and sold on incomplete information. Properties leave money on the table. Buyers overpay for the wrong assets. Both sides are guessing.

The agentic ROI engine for brand partnerships.

Breadcrumb connects audience, activation, and revenue data to show sponsorship professionals exactly what a deal is worth — before the conversation starts and after it closes.

See the number for yourself.

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Every property type where sponsorship value lives

Fans cheering at a packed baseball stadium

Sports Teams & Leagues

Prove sponsor ROI with live audience data, benchmark deal values against comparable properties, and walk into every renewal with the numbers.

Phones displaying sports broadcasting and streaming content

Media Networks

Show advertisers and brand partners what their spend actually reached, what activated, and what came back as attributable revenue.

Performer silhouette on stage at sunset concert

Music Labels

Quantify the value of artist audiences for brand deals, touring sponsorships, and label partnerships — then price accordingly.

Luxury hospitality lounge with ocean view

Travel & Hospitality

Turn guest data and partner activations into a dollar story that wins hospitality sponsorships and proves partner ROI.

How we work

Agency-first.
Platform-second.

Most analytics vendors hand a sponsorship team a login and expect them to figure it out. Breadcrumb operates differently — closer to a forward-deployed analyst than a typical SaaS tool.

We run predictive analysis, optimize content performance, identify your highest-value audience segments, and package it all into sponsor proof that holds up in a renewal meeting.

Talk to us

Predict what performs before you publish

Breadcrumb models historical content performance to tell you which formats, topics, and posting windows are most likely to generate reach and engagement for your audience — before the campaign starts.

Optimize content while it's still moving

Mid-campaign signals tell you which activations are gaining traction and which aren't. Adjust format mix, timing, and creator focus while there's still time to matter.

Find your super fans and grow from them

Surface the high-engagement, high-affinity audience segments that sponsors actually care about. Identify where follower growth is concentrated and what's driving it — so you can build more of it intentionally.

Turn audience growth into sponsor value

Every follower gained, every high-save post, every spike in category-relevant engagement becomes evidence in the next renewal conversation. Breadcrumb connects audience performance to dollar value your sponsor can take back to their CFO.

Learn

Visit Our Blog

Top Fan Engagement Strategies Using AI For Sports Marketing

How to personalize at scale, trigger real-time activations, and measure impact.

Data Preparation for AI Agents: A Complete Guide to Agentic Reporting

Practical patterns to clean, join, and structure data for agentic reporting.

The number is already in your data. Let's find it.

Breadcrumb turns your sponsorship data into a dollar figure you can defend — in the renewal room, on a pitch deck, and in front of your own leadership.

Get your sponsorship valuation

Turn campaign data into evidence that closes deals

What the number looks like when it's actually in front of you

How CarJitsu turned a Nissan sponsorship into an award-winning proof of impact

How PLN replaced a data function it never had to build

See how your brand's own channels are performing, down to each post, format, platform, and more

See what your campaign actually earned — coverage, mentions, and media value across every platform.

See how sponsorship activation connects to real revenue — tickets, merch, and conversion data.

See which creators, athletes, and affiliate relationships are actually driving value for the deal.

Content tag performance

Sponsor mention attribution

Audience growth signals

Sponsorships are bought and sold on incomplete information. Properties leave money on the table. Buyers overpay for the wrong assets. Both sides are guessing.

The agentic ROI engine for brand partnerships.

Every property type where sponsorship value lives

Agency-first.Platform-second.

Predict what performs before you publish

Optimize content while it's still moving

Find your super fans and grow from them

Turn audience growth into sponsor value

Learn

Top Fan Engagement Strategies Using AI For Sports Marketing

Data Preparation for AI Agents: A Complete Guide to Agentic Reporting

The number is already in your data. Let's find it.

Agency-first.
Platform-second.